About Sprocket

Engaging links of a chain – that’s what a sprocket does.

Engaging readers with compelling copy – that’s what I do.

Since 1998, I’ve been writing for agencies and organizations of all shapes, sizes and industries - high tech, green tech, manufacturing, engineering and more. What’s your business?

Oh, and something else you should know. In this crazy, busy world there’s never enough time in the day, but you can count on me to be responsive. I'll return your phone calls and respond to your emails as soon as humanly possible.

“We are very pleased with our new Intranet site… and we’re excited about the potential the site gives us in terms of improving department‐wide communications and training. Sprocket Communications has done an exemplary job in understanding our needs and exceeding our expectations.”
– Lisa Johnstone, Manager, Rogers Training and Development for National Service Delivery (Intranet Redesign Initiative)

“As a Business Partner in the Microsoft Dynamics CRM space, my organization has grown exponentially over the past couple of years. Heather has helped me market that growth with a number of initiatives. She develops communications that are meaningful to customers, and has a strong understanding of how to link marketing efforts to sales goals.”
– Steven Bowles, President, Pelagic Solutions Inc.

When I was in need of a copywriter, Heather was referred to me by a colleague. I’m so glad I found her! From the start, I was impressed with Heather’s professionalism, attention to detail and her ability to adapt to changing requirements. She is a clear, concise writer who knows how to match writing style to target audience and media type. Hire Heather for your copy writing project and you’ll be happy you did.”
– Kathleen Marshall, MPG Inc.

Services

Get traction with the power of the written word. Here’s what I can do for you:

Taglines: Build your brand.

Elevator Pitches: Excite others with a captivating message about your business - in just 30 seconds.

White Papers: Position your organization as a subject matter expert.

Websites: Copy that’s suitable for consumption by humans, not just search engines.

Social Media Profiles & Blogs: Engage, educate and entertain by developing and maintaining your online presence.

Sales Collateral: WIIFM? Answer the question that's on the minds of folks in your target market. "What’s in it for me?”

Direct Mail/Email: Create awareness and generate sales leads with a strong message and campaign follow-through tactics.

Event Invitations & Landing Pages: Motivate attendance to your online and face-to-face events.

Press Releases: What's happening at your company? Get the word out.

Newsletters: Looking for a relationship? Newsletters are a great way to build one.

Customer Success Stories/Case Studies: Nothing sells better than a satisfied customer telling their story.

Copy Editing & Proofreading: Get the basics right. Flow, spelling, grammar, punctuation.

Clients

Focused. Dependable. Creative. Detail-oriented.

That’s why clients hire me. From Fortune 500 companies to the bike shop around the corner, my customers all have one thing in common – they have something to say and they need help saying it.

Selected clients include:

SMA
Intelligent marketing for high-tech. Direct marketing, market research, communications, public relations.  www.smaworld.com.

MPG MAX Inc.
Creative Resource Agency. Brand communications, specialty promotions, marketing solutions. www.mpgmax.ca.

Pelagic Solutions Inc./CRMLIVELAB
Microsoft Gold-Certified Partner that defines, designs and deploys Microsoft Dynamics CRM implementations through a range of consulting and professional services. Named to 2010 and 2009 Microsoft Dynamics President’s Clubs and winner of Microsoft’s 2008 “Distinction in Marketing” award. www.crmonlinelab.com.

Rogers Cable Communications Inc., Service Delivery
Voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses across the nation. www.rogers.com.

Contact me to see samples of my work.

Partners

My talented partners are masters at what they do.

Website Programming, Development & Design… Everything from simple website design and code to complex content management systems and interactive elements.

Graphic Design & Layout… Logo development, marketing and sales collateral design and layout, HTML emails and Personalized URL (PURL) creation.

Contact

Want to connect? Here's how...

T. 905-235-3124
E. heather@sprocket-communications.com

1111 Davis Drive
Unit 1, Suite 129
Newmarket, ON L3Y 9E5

Or maybe you’ll find me biking a gnarly singletrack, skiing a pristine trail, or climbing a monster rock face!

Affiliations & Memberships:

Member, International Association of Business Communicators, Toronto Chapter (IABC)
Member, Professional Independent Communicators, Toronto Chapter (PIC)
Certified Facilitator, Achieve Global Programs: Selling Naturally and Achieving Extraordinary Customer Relations
Alumni, RePower Program (education program - green economy rapid growth drivers)
Volunteer, Habitat for Humanity Global Village (Habitat Para La Humanidad) Colombia and El Salvador